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The biggest advantage of photos is their ability to connect what users see on the web page with a real world of physical things and live people. Photos have been a part of human reality for many decades, much before the Internet advent, so this kind of visuals is sort of native, close, and clear for us. What’s more, with all those devices that let any of us capture something in a second, photography is really a part of everyday life for many people – so, being used on a website, it sets strong connections and associations.

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